Digital Marketing for EdTech
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Digital Marketing for EdTech includes industry-specific online marketing plans for edtech businesses.
Google & Youtube Ads
Search Engine Optimization
User Intent: Targeting intent of users searching for keywords related to your products
Affinity/Interest: Targeting users as per their online content consumption, Social groups
In-Market Audience: Targeting users with interest in purchasing a product
Site Retargeting: Retarget your website visitor and learners/educators who show specific interest/behaviour
Demographic: Target users as per their age, location, gender, household income, job titles
Brand awareness: Get ad impressions from users on Google, Youtube, Facebook, Linkedin, etc.
Website traffic: Show compelling ads—text, display, video—to attract users to your website or product page.
Engagement: Engage users on your landing page with relevant content and offering
Conversions: Motivate users to take a desired action on the website