Travel Insurance Company

An Australia-based travel insurance agency that offers insurance for travellers from almost every content was looking to scale their Google Ads--for brand and general keywords--and achieve target CPAs in Canadian and U.S. markets.


Campaign type: Google Ads - Search Campaign

Region: Canada and U.S.A

Objective: Scale Google Ads campaign to increase the number of conversions, achieve CPA goals, and scale the campaign's reach.

Issue: The campaign could not spend its allotted budget while achieving its CPA and conversion targets.

Results

Conversions

Conversions increased by 217% in two months.


CPA targets were achieved for brand and campaign keywords.

Reach

The campaign was by 277% in terms of impressions, and 142% in terms of clicks within two months.

Solutions

Gong Effect worked on the following areas for the campaign:

  1. Studied existing campaigns

  2. Identified keywords and negative for the target regions--Canada, USA

  3. Identified website pages to use as landing pages

  4. Planned Campaigns and Ad Groups, while complying with client's existing campaign structure

  5. Created Ad copy and extensions in alignment with the keywords and landing pages

  6. Optimized bids and budgets over time to achieve CPA and conversion targets


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