School Marketing Agency
A Texas-based digital programmatic advertising agency for private schools was looking to set up a scalable and trackable Google Ads campaign in the U.S., targeting private and independent schools looking for enrollment and digital marketing services.
Campaign type: Google Ads - Search Campaign
Objective: Set up scalable and trackable Google Search ads targeting private and independent schools looking to enroll students
Issue: Their current Ad setup was not efficient and got clicks from irrelevant users, and they needed Google Analytics conversion tracking to fairly ascertain and attribute marketing success
GA - Conversion Tracking
Various conversions/goals were set up in Google Analytics to track user behavior and conversions from different traffic sources.
Quality Traffic Acquisition
Google CPC ads contributed to over 19% of traffic that had the highest absolute Goal completions (118), and the second highest Goal conversion rate (14.82%). (Data for the first four months of campaign launch)
Gong Effect worked on the following areas for the campaign:
Studied the client's audience, competitors, and offering
Identified keywords and negative keywords for the target market and region--USA
Identified landing pages, and made landing page optimization suggestions
Set up an efficient, scalable, and trackable campaign structure--Campaigns, Ad Groups, and Conversions
Set up Google Analytics goal / conversion tracking to enable the client to evaluate all the marketing channels
Optimized campaigns over time to eliminate irrelevant clicks and improve traffic quality
*Client's traffic is under renovation to optimize the conversion rate for the traffic landing on the website. We provided suggestions to optimize landing pages for SEO and Ads.
WE CREATE PPC CAMPAIGNS THAT WORK — DELIVERING REAL RESULTS.
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